Branding

At DeuxSouth branding is a paramount component of every project, whether we created it or not. Brand development is our bread and butter and can take many forms. From traditional logo work and style guides to brand strategy and naming, we have created brands that influence audiences and captured stories.

BRANDING STRATEGY


We at DeuxSouth take brand strategy very seriously. Its our opportunity to inject meaning and intention into everything that follows. Line items like research, demographic testing, and ideation can drastically change the effectiveness of our work and help to provide a real foundation for your project.

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LOGO & IDENTITY DEVELOPMENT


Our prosess of logo development starts with a commitment to understanding a project’s visual direction. Through a process of moodboarding and concept development, we create a set of 3-5 logo options that explore your brand aesthetic. From there, we work through a series of revisions to create the ideal mark for your venture.

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STYLE GUIDE


Every business struggles with brand retention. Our brand books and style guides are created to limit confusion, build structure, and be a resource for your team. Brand books are effective tools for ensuring your brand guideline are maintained both internally and externally. From type and color standards, icon sets, and logo usage, brand books can definitively serve as your umpire for maintaining your aesthetic.

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ICON DEVELOPMENT


Icons can be a helpful tool to increase communication, expand brand language, and minimize the need to navigate delicate subject matter. Our icon sets are rooted in the client’s brand and compliments copy and messaging. Icons also make for effective assets for videos, social media, and print layout organization.

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