Our Story

DeuxSouth is a bespoke creative agency centered around meeting the needs of our clients with innovative design and media solutions that reach your audience and build brand value through storytelling. We do this through building strong visual identities, establishing consistent brand stories and securing a sense of value within your audience.

Our team is made up of expert creatives that have experience working with companies of all sizes and industries ranging from whisky distilleries to rural healthcare providers. We are committed to developing and building strong brand voice with every project we do.

Our services are centered around your needs as a client, not our needs as a company. Based on the needs of your project, you will be matched with a team member that specializes in the service you need most. Then, through a process of research, ideation, design and implementation our team will craft your story.



Know How






Tanner Freeman
[Owner/Art Director]

Owner and lead designer, Tanner brings visions to life through creative illustrations, logos, web design and art direction. After graduating from Abilene Christian University with a degree in Graphic Design and a brief stint in Ft. Worth, he moved home to Waco and started what would become DeuxTone (now DeuxSouth). Tanner’s passion for giving a voice to the members of his city developed during his WacoTown days, and he carries the same devotion to community of San Antonio. Tanner is a lover of the great outdoors and his wife Angie. Some of his latest adventures including bumping into bears at Big Bend, cycling his way from Pittsburgh to DC and adopting our shop dog Joey.

Favorite Movie: Good Will Hunting


Jose Lopez

Hailing from San Diego, Jose has been creating stories since his days at Sacramento State. His eye for cinematography and photography coupled with a love for capturing authentic brand stories has been leveraged by everyone from the SDPD to wood fired pizza firetruck.

For DeuxSouth Jose serves as our content developer and photo/video lead. His skills are the driving force behind our media team and is a critical part of our storytelling process.

Corn or Flour Tortilla: Maize

Allyson Arrogante
[Web Designer]

Allyson is a nerdy Filipina from San Antonio ready to explore, learn, and learn some more. Her aesthetic interests began young as she drew anime characters from late-night TV shows, made up her own universes, and delved into the world of video games. In high school, she considered everything art and tech-related: digital illustration, 3D animation and modeling, and game design. In the end, the experience she had in web design led her to be the graphic designer she is today.

Her recent graduation from the University of the Incarnate Word with her BFA in Graphic Design has opened up new paths, including moving to Waco, Texas. Obsessed with cute stationery, video games, self-started side projects, and organizing pretty much anything; she continues to learn more every day in the world of illustration, graphic design, and web design.

Now playing: Legend of Zelda: Breath of the Wild

Charis Dillon
[Project Manager]

Charis is from the tiny town of Teague, TX but has called Waco home for over 10 years. Since her graduation from Howard Payne University, she has had experience in sales, marketing, graphic and web design and even was a kindergarten teacher for a bit! She is excited to bring her experience and all of her type 8-ness to the DeuxSouth team!

When she’s not working, Charis enjoys going to the gym, watching as much TV as time will allow and quoting as much of “The Office” as she can in every conversation. She loves designing TV-related graphics for t-shirts, etc, and can’t ever pass up anything 90s related. Charis also produces her own podcast as well as her husband’s podcast called Smark to Death, and is an avid podcast listener.

Charis has been married to her husband Kyle for 7 years, and they have 3 dogs and 2 cats!

Always listening to: Kacey Musgraves