Our Story

DeuxSouth is a band of creative dreamers and doers, posited and ready to take over the 35 corridor (San Antonio to Dallas) with their innovative designs, engaging content and knack for brand development. Though small in numbers, our dedicated team of visionaries has honed their crafts to expert levels. With offices in both Waco & San Antonio, DeuxSouth offers a diverse list of services perfect for businesses wanting to reach new audiences and grow their brand.

Tanner Freeman, with the help of Tori Cox (an intern at the time), founded DeuxSouth in the fall of 2015 to fill a void in the digital design landscape of Waco. An adventure-seeker at heart, Tanner embarked south a few months later and opened a second location in San Antonio. As the members of the “DeuxCrew” increased, so did our list of services. DeuxSouth’s services now include brand development, graphic design and illustration, print design, web design, signage & environment, packaging design, photography/videography and brand consultation.

We have worked for a diverse list of clients comprised of everything from a local barbecue food truck to a network of orthopaedic clinics to an international heavy-equipment manufacturer and craft whisky distillery. Though every client brings new needs and projects, we commit ourselves to a consistent process: learn your story, understand your needs, and innovate creative solutions designed for your success.

Our purpose and our passion is to tell brand stories better. Now, it’s time to tell yours.


Know How






Tanner Freeman
[Owner/Art Director]

Owner and lead designer, Tanner brings visions to life through creative illustrations, logos, web design and art direction. After graduating from Abilene Christian University with a degree in Graphic Design and a brief stint in Ft. Worth, he moved home to Waco and started what would become DeuxTone (now DeuxSouth). Tanner’s passion for giving a voice to the members of his city developed during his WacoTown days, and he carries the same devotion to community of San Antonio. Tanner is a lover of the great outdoors and his wife Angie. Some of his latest adventures including bumping into bears at Big Bend, cycling his way from Pittsburgh to DC and adopting our shop dog Joey.

Favorite Movie: Good Will Hunting


Jose Lopez

Hailing from San Diego, Jose has been creating stories since his days at Sacramento State. His eye for cinematography and photography coupled with a love for capturing authentic brand stories has been leveraged by everyone from the SDPD to wood fired pizza firetruck.

For DeuxSouth Jose serves as our content developer and photo/video lead. His skills are the driving force behind our media team and is a critical part of our storytelling process.

Corn or Flour Tortilla: Maize

Kristi Pereira
[Project Manager]

Kristi grew up in the Piney Woods of East Texas, but has called Waco home for almost 11 years. After finishing college at Stephen F. Austin State University, she started her career in education as a middle school English and Art teacher, and has most recently worked for local non-profits.

The common thread that runs through these two professional experiences are the people. Kristi hopes, as our new Project Manager, to carry out the collective passion for telling better brand stories by caring for the clients behind those stories.

Her own people include her husband, Hermann, and two kiddos Hudson and Ruby. Kristi loves CrossFit and all things nutrition and fitness, but is also passionate about pie. (Balance, folks.)

Fave Pie: Chocolate Pie from Oxbow Pies in Palestine, TX (Kristi’s hometown)


Rebecca Kaiser
[Graphic Designer]

Rebecca’s artistic endeavours started with her snatching art supplies from her sister. Years later after watching her graphic designer hubby work in Illustrator, Rebecca began researching the colorful avenues of the digital art world. Teaching herself the Adobe Suite became a full time hobby outside the daily grind of her 9-5 job. In 2016, she transitioned into a full time graphic designer and joined the DeuxSouth team. Rebecca is well-versed in all aspects of digital design, but her numero uno speciality is typography, lettering and illustration.

Originally from Alaska, Rebecca made her way to sunny San Antonio with her husband and their cat. She has been known to while away Saturday mornings snuggled up with her cat and binge-watching cartoons.

Beer of the Month: Funky Gold Citra by Prairie Artisan Ales

Allyson Arrogante
[Web Designer]

Allyson is a nerdy Filipina from San Antonio ready to explore, learn, and learn some more. Her aesthetic interests began young as she drew anime characters from late-night TV shows, made up her own universes, and delved into the world of video games. In high school, she considered everything art and tech-related: digital illustration, 3D animation and modeling, and game design. In the end, the experience she had in web design led her to be the graphic designer she is today.

Her recent graduation from the University of the Incarnate Word with her BFA in Graphic Design has opened up new paths, including moving to Waco, Texas. Obsessed with cute stationery, video games, self-started side projects, and organizing pretty much anything; she continues to learn more every day in the world of illustration, graphic design, and web design.

Now playing: Legend of Zelda: Breath of the Wild