Guess Family Barbecue

The Same Kind Jesus Ate

Brand Development & Trailer Wrap Design

Pit master Reid Guess has the chops to change the Wacotown barbecue scene forever. When he came to us with a branding project for a barbecue food truck in the works, we eagerly accepted. Reid challenged us to design a brand for Guess Family Barbecue that reflected both his West Texas roots and the Central Texas barbecue institutions that line backroads from Dallas to Houston. This project included logo design, custom typography, trailer wrap design and hand-painted signage. The final product looks as good as the barbecue tastes. Photos by Davidson Creative