Originally started as a food truck at the Waco Downtown Farmers Market, Nightlight Donuts is a one-of-a-kind donut/coffee concept that pairs its unique croissant donuts with locally roasted coffee. Our role was to shift the brand's personality to incorporate more fun and whimsy into the brand. This has taken the form of evolving the logo, developing a brand style guide, character development, menu design, and designing a label for coffee bags.

Collaborators: Gilbert Martinez (www.instagram.com/forreal_art)