Pulp.coffee is an artisan coffee roaster based in San Antonio, Texas. Truly masters at the art of roasting, Pulp produces naturally sweeter and more consistent flavor profiles from their batches. Their expertise sets a high standard for artisan coffee roasting. When we first met Pulp, they had already built a solid brand and reputation. Pulp challenged us to come up with an attractive retail packaging aesthetic that captured the high-end nature of the existing brand while still appealing to run-of-the-mill coffee drinkers.
At project’s end, we designed retail bags, tea boxes and cold brew packaging. (We also drank our fair share of excellent coffee during the process.) The final designs implement a refined minimalism in both color and design.