Vitek’s Market

A 4th Generation Waco Institution

A staple of Waco food-culture for 4 generations, Vitek‚Äôs has earned its seat among some of the best college eats in the nation. Originally opening up as a grocery store in 1915, Vitek’s slowly moved from a meat market to an all-out barbecue joint. Our team aided in creating a new brand identity, signage, menu, merchandise, and website to bring back the style of the glory days to this classic food hotspot.