Leo’s is a Pizza By The Slice concept in downtown San Antonio. The name and mascot were inspired by restauranteur Chad Carey’s dad and has a certain 70s pizza parlor vibe that was inspired by pizza parlors of yesteryear. Our role was to develop a brand identity and aesthetic that would be present throughout the brand, from menus to pizza boxes.
Go check out to their Instagram for a glimpse into their unique brand of serving it up old school.